The idea of a roller banner is to grab the attention and create brand awareness, not to provide lots of detail. With this in mind, consider very carefully the use of any text in your overall design. Writing will immediately detract from the design, lessening the visual impact.
A calendar effect (or calendar anomaly) is any market anomaly, different behaviour of stock markets, or economic effect which appears to be related to the calendar, such as the day of the week, time of the month, time of the year, time within the U.S. presidential cycle, decade within the century, etc...
A card giving identifying data about a person, as full name, address, age, and color of hair and eyes, and often containing a photograph: for use as identification at a place of employment, school, club, etc.
